Social media strategy should NOT be a bible but a base for you to work with to add opportunities and trends.
It cannot cover everything as we need to react to ‘social’ issues that occur on a daily basis.
The very act of writing your social media strategy is probably more important than the strategy itself. It forces you to think about what you want to achieve and do some genuine research into how you are going to do it!
You can set budgets and work out the best way to use them.
10 Tips for writing your Social Media Strategy
1. Audience
Who will be reading your strategy?
2. Audit
What are you currently doing, what is working and what is not? What are your competitors doing?
3. Set Clear Goals
What do you want to achieve? Do you want to increase sales?, increased customer service?, PR? Map out your goals (radar)
4. How much time do you have?
Are you doing it all yourself?, do you need help from an agency?, how much time can you devote to your social presence? Prioritise and consider the traffic lights!
5. Who is your audience and where are they?
Who is your target market? What social channels are they using?
6. What are your competitors doing?
This one is IMPORTANT Social stalking! Find out what your competitors are doing, where are they in their social media strategy life cycle? Then AIM to do better!
7. What are the current trends in the market? What about social media space?
Just like your business and marketing strategies, you need to know what is happening out there in social space and develop YOUR strategy!
8. What strengths does your business have?
A good SWOT analysis will help your strategy implementation!
9. What is your budget?
Do you have any money you can invest to get it right?
Consider consultancy, Advice, training and social advertising.
10. What does success look like?
This relates to your objectives! A good strategy can include specific targets ie. Sales/customer engagement and can easily be measured through analytics and insights. Give it 3-6 months!
DO NOT GET BOGGED DOWN IN DETAIL!
Whether you can manage it yourself and how much time you can devote to it?
A strategy gives you a good basis for your content management! Once established it will give you clear idea of what you should be doing so that you can establish
What your message is.
- What sites you should be using.
- How many posts.
- Style and tone of messages and posts.
- A plan to engage your followers
