Serving up your social media Christmas cake: 7 Tips for successfully sharing your online content
In my previous posts, I outlined how to create irresistible online content. But the proof of the pudding’s in the eating, right? And you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Just focusing on writing...
Make an impact with your online content: decorating your social media cake
In my previous blog post, we looked mixing together the best ingredients for your online content to cook up a treat for your audience. But, having produced a moist, rich fruit cake, how are you going to make sure that your readers want a piece of it as soon as they...
How to be a Social Media Masterchef this Christmas!
Christmas wouldn’t be complete without a classic Christmas cake, and, with home baking “cool” again thanks to TV shows like The Great British Bake Off, people are more likely to be making their own Christmas cake this year than ever before. I thought I’d follow...
Six Tips on how to cook up great online content that will have your readers coming back for more
In our last blog, we looked at how to gather the basic ingredients, i.e. the right keywords, for your online content. Think of these in terms of the eggs, flour and sugar for your Christmas cake. They are essential, but the chances are your competitors will be using...
Google Hummingbird – What does this mean for content on your website?
You might have heard that Google recently released the biggest update to its search algorithm in many years. It’s called Hummingbird and it represents a change in the way Google reacts to different types of queries, enabling the search engine to get the actual...
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