Tap and Unwrap: Lessons in Creative Online Content From a Terry’s Chocolate Orange
We love a good excuse to eat chocolate and to share the love…so what could be better than using Terry’s chocolate oranges as a “prop” to make a few points about online content? If it sounds a little tenuous, bear with me; like the orange being unwrapped, all will be...
From Ghost Town to The Hottest Party in Town: Why Google+ Should be Part of Your Online Marketing Plan
For a long time at Branching Out, we’ve thought that Google + was the social media site to watch, and we’re encouraging our clients, with rapidly increasing enthusiasm, not just to be aware of this platform, but to become part of it – without...
Why Online Video Should be Part of your Content Marketing Plan
Video is everywhere, and it’s on the rise, big time. A recent Cisco Study predicted that by 2017, 69% of all consumer internet traffic will be video. Everything is pointing to this medium as the future of content marketing, and small businesses that fail to include it...
Social Media Etiquette: Are Your Profiles Minding Their Ps and Q’s?
Etiquette is no longer just for choosing the right fork at dinner parties or impressing your in-laws; if your business is communicating with customers using social media, then these tips should ensure that you mind your online manners and avoid social media faux-pas:...
Hot Trends in Social Media Marketing 2014! Our Top 5
With the kids back at school and our feet firmly back under the desk, we’ve been giving a lot of thought to what trends for social media and online marketing are going to be hot in 2014. We’ve come up with our top 5 and we hope that this list will help you to...
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