At last! Facebook have made competitions easy peasy lemon squeezy
Facebook recently announced some big changes and the great news for small business owners is that you can now run promotions (facebook competitions) on business pages without the need for a third party app!
In the past there has been a lot of confusion as to what is allowed and prohibited on facebook business pages. If you didn’t know already you were NOT allowed to offer a promotion on your page and ask people to like and share to enter. You should have used a third party app such as woo box
While these third party plugins are still great for running more complex competitions to share across your social media profiles you can now ‘officially’ put a post on your facebook page and ask people to like comment and share to win!.
Here’s the official word on the matter from facebook:
We’ve updated our
Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook. Here’s what Page administrators need to know:
We’ve removed the requirement that promotions on Facebook only be administered through apps
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
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Collect entries by having users post on the Page or comment/like a Page post
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Collect entries by having users message the Page
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Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
Accurate tagging is required in promotions
In order to maintain the accuracy of Page content, our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in. So, for instance:
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It’s OK to ask people to submit names of a new product in exchange for a chance to win a prize
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It’s not OK to ask people tag themselves in pictures of a new product in exchange for a chance to win a prize
We hope these updates will enable more businesses to use Facebook to launch their promotions.
But before you go and bombard your page with offers for giveaways think carefully about your audience and business objectives, a clearly thought and plan and strategy to your social media activity will bring increased results!
If you would like any guidance on making your online presence a success then we offer a 90 minute 121 Discovery session…..
